The International Institute of Business Valuation,

iiBV, together with its member associations (ASA, CBV, IACVS, TAQEEM, ANEVAR …), leads the business valuation profession globally by:

          ✅ Providing educational opportunities,

          ✅ Promoting consistent professional ethics and standards,

          ✅ Facilitating the exchange of information and ideas,

          ✅ And encouraging international co-operation and communication.

Working with Business Valuers is all fun and games until you must memorize all the acronyms about the business, but coming from an Accounting and Management background, switching to Business Admin. Lastly, Marketing was helpful to follow up with both trends and how other members and competitors are managing their online presence in the valuation field.

The Problems:

          ⛔️ No online awareness

          ⛔️ Weak email campaigns,

          ⛔️ A leak of business info and content

          ⛔️ Website SEO issues – 301, 404 …

The Solution and Work Process:

1- Creating engaging content and sharing the information about the business:

The 1st week was about benchmarking and going through almost all the necessary files to understand the type of posts and content the community is interested in. Which are all a mix of carousels, informative content, and videos explaining the courses The International Institute of Business Valuation provides.

2- Email campaigns:

The 1st thing we did was clean the email list to delete all fake, outdated, and typos emails, and this was followed by setting a sending goal, which went from once a month to every 15 days. Finally, the content, sharing valuable and exciting news, updates, promo…

3- The Website:

Before applying for the iiBV Marketing & Communication Manager role, I checked the website for more insightful information about the organization, its services, and location to help me create a quick presentation mentioning how I can solve their technical issues.

Examining the organization’s website using Screaming Frog and GT-Metrix, allowed me to comprehend and recognize what’s causing the ranking and what type of errors they are dealing with, most of them were the redirections and the not found 404.

There are a lot of other challenging experiences we are working on; if you would like to know more about how this project is going, don’t hesitate to get in touch with me, and let’s connect.

See more of my work here 👇🏻

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